
How to Sell Your Small Business in St. Louis
What if you could swap worrying about driving your business forward with relaxing in retirement? 45% of entrepreneurs report feeling stressed compared to other workers. It’s become something of a modern pipe dream, but it doesn’t have to be – provided you do the right things.
One of the wisest and most profitable things you can do is sell your small business.
Why not share your legacy with another ambitious entrepreneur and watch them carry on where you left off? If you live in the greater St. Louis region, we’ve got plenty of tips on finding a buyer.
Read on for our in-depth guide on how to sell a small business in St. Louis.
1. Know Your Worth
Before you put a price tag on your business, it is important to have your finances in order. Your books must be immaculate and ready to be looked over by accountants, lawyers, and valuation specialists. The prospective buyer will also look at your financial records to see if your business is worth their investment.
Once your finances are in order, you can calculate your business’s value. The value of your business is less about your assets and more about profitability. If your books are up to date, then it shouldn’t take long to calculate the value of your business.
The best option for calculating the value of your business is to hire a business valuation expert.
2. Find the Right Buyer
Providing intricate details of your business to serious prospective buyers is an important part of the selling process. Unfortunately, this is an opportunity for your competitors to find out information that could undermine your business. Including a non-disclosure agreement (NDA) along with your sensitive documents will prevent other business owners from posing as buyers for nefarious reasons.
Many business owners allow prospective buyers to view sensitive documents on their premises to avoid them falling into the wrong hands. Gather a shortlist of buyers so that you have plenty of options if the deal falls through. Allow some room for negotiation and keep in touch with potential buyers to build a relationship.
3. Have a Solid Plan
Every business owner should have an exit strategy in place for when they want to sell. The details of your plan will depend on your personal and business circumstances.
Are you selling to family or friends? Your employees may also show interest in buying the business. Make sure that you get everything in writing and keep the transaction as professional as possible.
Your plans should also include details of how the new business owner will take over the business to ensure a smooth transition. This may include information about equipment, location, and competition so that your successor can continue to make a profit. A business that is growing will sell quickly to investors who are looking to take advantage of your success.
A business broker could help you formulate a plan for selling your business. You can concentrate on running your business while the broker takes care of the sales process. They can also help to increase your business value before you agree on a sale.
4. Consider Your Options
Depending on your goals for the business, there are lots of options for you to consider. Selling to someone you know can reduce the business transition risk because they have prior knowledge and understanding of your business. Some of the options for selling include:
- Management or employee buy-out
- Sell to a third party (individual or company)
- Partial recapitalization
Be clear about why you are selling and how you will support yourself in the future once your business has sold. Planning your future is an important part of the sales process to avoid any remorse after the transaction is complete.
You can choose to sell your business with or without a business broker. If you have the knowledge and tools to complete the process without professional help, then this is a viable option. You’ll get to keep the money from the sale and will earn more than if you hired experts to help you.
5. Get Professional Help
Enlisting the help of a business broker and pre-qualified valuation expert could make the sale of your business easier and more profitable. Selling a business can be stressful and time-consuming. With the help of a professional business broker, you can get the best deal possible for your business.
A business broker could also help you identify the best time to sell your business. It makes sense to sell your business when profits are high. A business with falling sales is less desirable to a potential buyer.
It is important to note that there are risks to selling your business without a business broker or legal team. You may cheat yourself out of potential profits by skipping a business valuation. A broker could negotiate a better deal for your business that will cover the costs of their fees.
Your team could also include an accountant, financial advisor, and lawyer to help guide you through the process of selling your business.
Learn More About How to Sell a Small Business
Learning how to sell a small business can be overwhelming without the right help on your side. After years of building your business, it can be difficult to let go of what you have built. With these helpful tips, you can start formulating your exit strategy and sell your business with minimal stress.
Are you ready to sell your business? Contact Fusion Business Services for expert advice and support on how to sell your small business.
Read More
The True Meaning of a Fairness Opinion
Many people assume they know what “fairness opinion” means because they are familiar with the term “fair market value.” Fair market value refers to a price that is reasonable for both a buyer and seller in an open and competitive market. However, a fairness opinion is quite different. This term refers to a report that evaluates the facts of a merger or acquisition or any other type of business purchase.
A fairness opinion is typically in the form of a letter that contains an actual opinion and justification of why a selling price is fair. Of course, there are limitations, as this report is fully based on information that has been provided by the management of the business.
Who Prepares a Fairness Opinion?
A fairness opinion must be prepared by a professional with expertise in business valuation. It is typically done by a business intermediary or appraiser. An investment banker can also prepare a fairness opinion. Although the professional who prepares the fairness opinion may very well have experience in structuring deals, this letter does not include any information or opinion on the deal itself. It also doesn’t include advice or recommendation. In preparing the report, the advisor seeks to look at the deal from the perspective of the investors.
Basically, it is structured to specifically comment on fairness from a financial perspective, based on the information on hand.
Who Uses Fairness Opinions?
You will most frequently see fairness opinions utilized in the sale of public companies by the board of directors. When this document is received, it shows that the board is working to protect the shareholders. Of course, fairness opinions can also be used for private companies. In this case, it can serve to protect the interest of shareholders or family members who may later look to challenge the sales price. However, in most situations that involve middle market private acquisitions, a fairness opinion is not necessary.
In the end, a fairness opinion assists with communication and decision-making. It serves to lower the risks surrounding a deal. This important document can be used in court if a shareholder later decides to file a lawsuit against the director of a company.
Copyright: Business Brokerage Press, Inc.
The post The True Meaning of a Fairness Opinion appeared first on Deal Studio – Automate, accelerate and elevate your deal making.

How to Work With a Small Business Broker in St. Louis
There are plenty of reasons a small business owner in St. Louis would choose to sell their business.
The market may be in your favor, and you’re ready to make a profit by selling. It could be time to move on to the next thing or just time for you to end this professional chapter. Finding the right buyer can be difficult regardless of why you’re selling.
When you’re ready to sell, working with a small business broker is always a good idea. Having extra help from an expert who knows the ins and outs of the local market can be a huge help.
If you’re considering hiring a business broker, you’ll want to ensure you get the most out of your arrangement. Here’s what you need to know to have the best experience possible with your broker.
Understand How Payment Works
Every business broker handles payment in their own way.
Some require money to be paid upfront, others collect money once the sale has gone through, and some do a combination of the two or something new entirely. Regardless of how the broker handles getting their payment, ensure you understand payment terms before agreeing to work with them.
Most business owners expect brokers to take a small commission from the sale. The issues start to arise when they’re unclear about how much the broker plans on taking or when it’ll happen.
It isn’t unusual to see some brokers request anywhere from 8% to 15% in commission. In addition, some brokers charge monthly or progress fees on top of that commission.
Make sure that payment is discussed and understood early in the process. This way, everyone involved can avoid unpleasant surprises.
Come Prepared
When working with a business broker, there’s no such thing as giving them too much information. The more information you can provide the broker about your business, the easier job they’ll have finding the right buyer.
Take the time to prepare for your first few meetings by gathering all the documents and files they’ll need to sort through. Going as far back as possible can help give them insight into your business, but generally, a good rule of thumb is to have documents going back at least three years.
Bring documents around money like profit/loss statements, balance sheets, and information about cash flow. They’ll play a significant role in your business valuation. However, they’re far from the only helpful documents your broker will need.
Any paperwork you can bring that explains your business plan or executive summary can benefit your broker. It’ll teach them essential details about your business and could help them form their marketing plans and sales pitches.
Agreements with vendors, suppliers, and employees can also be beneficial. This can educate your broker on any legal obligations with employees and entities.
Be Prompt
Things move fast in the business world. The last thing you or your broker would want is to miss out on something because you didn’t notice a missed call or sent email.
Remember, you’re far from the only small business owner that wants to sell their company. You can have a lot of competition in your local market or industry, and they could snatch up your buyer if you aren’t careful.
Make it a point to check your phone and email throughout the day. Answer questions your broker may have as quickly as possible, and don’t be afraid to let them weigh in on some of your decisions.
Develop a Communication Cadence
Some business owners want weekly updates from their brokers to see how things are progressing. Others only want to hear from their broker when they think they’ve found the right buyer. Regardless of your choice, talk to your broker about how often you wish to communicate.
Both you and your broker are busy professionals. Coming up with a communication schedule is an easy way to ensure you get the information you need at the right time.
When thinking about how often you want to be in contact, also think about how you want to be contacted. For example, some people prefer to talk on the phone. Others only want things in writing and prefer texting or emails.
Have the Right Expectations
Brokers may be a great asset, but there are some things even the best brokers can’t do.
It can take time to sell a business, and as recession fears loom, it may take even longer. Your broker may be able to find a buyer, but they won’t be able to help you make thousands in profit if your business is underwater.
A lot of the tension that happens between brokers and business owners comes from having misaligned expectations. This is why both parties must be as open and honest as possible.
Be as upfront as possible with your broker. Talk to them about your expectations around how long it’ll take to find a buyer, the broker’s involvement, and how much you think you’ll get for the business.
This allows you to be transparent about what you want. The broker may change some expectations, but that can be good. You’ll want to work with someone realistic who also understands what you want.
Find the Right Small Business Broker for You
A broker is a must when you’re trying to sell your business. If you follow the tips in this post, you’ll be setting yourself up for success with your small business broker.
Are you ready to work with brokers that understand the right way to sell in St. Louis? We’re dedicated to helping you find the right buyer. Contact us today to discuss the best way to market and sell your business.
Read More
Telling the Story of Your Business
Often selling a business comes down to storytelling. The buyer and seller are the main characters of the story that is being told. The seller is the one relaying the story, and the ideal buyer is the one who truly sees the future opportunity.
A Brokerage Professional Can Help Tell Your Story
The simple fact of the matter is that often even sellers don’t know what the true story of their business actually is. They tend to lack the proper perspective as they are too deeply involved. Sellers may be burnt out or have never really thought through the story of their business in the first place.
Business brokers and M&A advisors serve a great function as a third party who can look at the story from a different perspective. These professionals are numbers people, but it goes beyond that, as they can clearly see your business as a story to be told. And they can help you control that storyline for optimal results.
Embracing the Human Element
In order to tell the story of the business and why a buyer should want to buy it, it is necessary for your business broker or M&A advisor to truly understand your business. This is why good communication is so important. After the interview process, these professionals must precisely arrange all the relevant information in such a way that the buyer can digest it and see the potential within the business. Through that means, a prospective buyer can understand that value and envision him or herself as the hero.
It Goes Beyond the Financials
Business brokers and M&A advisors also help sellers determine the price and work as advisors on pricing. The story of the business does start with the financials and the facts. But this is only the beginning of the process. Brokerage professionals will want to interview you to learn how to weave together your story.
In the end, every story has a moral. It is important to pull all of these elements together to make an engaging story that will ultimately inspire and motivate a buyer to buy the business.
Storytelling Leads to Successful Deals
When buyers open their minds to the story being told, they are able to envision the future potential of the business and why it is going to be a valuable opportunity. At the end of the day, selling a business isn’t strictly about numbers, figures, facts, profit and loss margins, and other financial variables. Instead, it is also about the people.
Copyright: Business Brokerage Press, Inc.
The post Telling the Story of Your Business appeared first on Deal Studio – Automate, accelerate and elevate your deal making.

How Sellers Can Boost Their Levels of Success
Many buyers view a publicly-held company as virtually being an open book with at least a modest level of transparency, whereas privately-held companies reveal much less about their inner workings, financial, and otherwise. Of course, this means that buyers of privately-held companies are left with no choice but to dig through whatever information is available in an effort to determine if a valuation or price indeed reflects reality.
Comparing Publicly and Privately Held Companies
Determining the price on a privately-held company is typically more time-consuming since privately-held companies don’t have to deal with audited financial statements. But why do most privately-held companies typically forgo the process? Audited financial statements are expensive, and it is this expense that often prevents companies from going public. A publicly-held company is expected to reveal significantly more information, including often sensitive financial information.
What Sellers Can Do
If you’re a seller, you can take steps to make the process a bit easier for buyers. One step is to work closely with your accountant in an effort to ensure that the numbers are not just accurate, but are also presented in a concise and easy to understand fashion. This move serves to boost trust between buyers and sellers and, in turn, can increase the chances of selling your business.
Determining value is another area where sellers of privately-held companies can take steps to assist buyers in determining price or value. Sellers should consider opting for an outside appraiser or expert when it comes to determining the value of their business. The opinion of an outside expert clearly carries more weight, and using an outside expert is yet another step that sellers can take to boost overall trust with buyers.
Establish Your Bottom Line
Another key step is for sellers to establish their wish price. The wish price can be thought of as what price the seller would ultimately like to receive. It is also helpful for sellers to know well in advance what their lowest possible price for their business would be.
When establishing a price, there are several areas of the business where sellers can expect buyers to pay special attention. Here are a few areas that buyers are likely to explore:
- Size and scope of customer base
- Needs for capital expenditures
- Overall stability of the market
- Stability of earnings
- The general landscape of competitors
- Businesses relationships with suppliers
As with all transactions, the marketplace will have the final word regarding the sale of any business. Sellers should expect to receive a price somewhere between their asking price and their lowest price. But taking the right steps throughout the process can definitely make the process go more smoothly and boost the chances of success.
Copyright: Business Brokerage Press, Inc.
The post How Sellers Can Boost Their Levels of Success appeared first on Deal Studio – Automate, accelerate and elevate your deal making.
