Cultivating Your Brand Strategy
Your brand is a customer’s perception about your business. It determines how they feel about the services and product that you offer. A consistent brand message over time will shape what clients and customers think about you and what you stand for. As a business owner, you need to be able to answer the following important question: why should customers care about you? Every business owner has...Read More
Becoming a Business Owner: What Does Business Ownership Entail?
For millions of Americans, owning a business is a lifelong dream. That dream is certainly attainable, given that, at any given moment, 16% of Americans are actively running their own company. We might be a nation of entrepreneurs, but that doesn’t mean that business ownership is for everyone. After all, being a business owner comes with a vast list of responsibilities, not to mention the...Read More
An Overview of Term Sheets
If you’re planning on a business agreement to buy or sell a business, you’ll want to know about term sheets. These non-binding agreements will help with progress for both parties. The information covered in the term sheet should include everything from pricing and terms to special considerations. You can expect it to be between one and five pages in length. What is the Difference Between a...Read More
