Common Mistakes to Avoid When You Value a Business
US business sales are on the rise. According to the latest statistics, over 10,000 businesses are sold each year. Is your business gearing up to join this exclusive club? If so, you are probably in the midst of learning how to value a business. Company valuation is always difficult, but it can feel downright impossible when it’s your first time. Luckily, there are a few tried-and-true...Read More
Cultivating Your Brand Strategy
Your brand is a customer’s perception about your business. It determines how they feel about the services and product that you offer. A consistent brand message over time will shape what clients and customers think about you and what you stand for. As a business owner, you need to be able to answer the following important question: why should customers care about you? Every business owner has...Read More
Becoming a Business Owner: What Does Business Ownership Entail?
For millions of Americans, owning a business is a lifelong dream. That dream is certainly attainable, given that, at any given moment, 16% of Americans are actively running their own company. We might be a nation of entrepreneurs, but that doesn’t mean that business ownership is for everyone. After all, being a business owner comes with a vast list of responsibilities, not to mention the...Read More
