Ask a Broker How to Attract High End Buyers and Improve Curb Appeal
Putting your business on the map is not as simple as posting a sign, sticking up some flyers, or throwing a grand opening party. Instead, it’s about making your business stand out from the rest by creating an appealing and memorable first (and lasting) impression for passersby and potential customers.
Good curb appeal is essential if you want to see more people in your store and have them returning again. After all, people tend to make their buying decisions in the first few seconds.
If your storefront looks dated or unkempt, people won’t want to go inside. Fortunately, that means giving your business a little boost regarding looks might be as easy as a splash of paint.
With just a little work and preparation, you can give any space an updated new look in no time at all – here are some tips that will help improve curb appeal!
Fix Walkways and Sidewalks
If your walkways and sidewalks are cracked and broken, you should strive to get them patched up as quickly as possible. While this creates an eyesore, the larger issue is that it can create a hazardous environment for customers.
Of course, you may think that this is something you can put off until later on, but the truth is that fixing walkways and sidewalks is one of the best investments you can make – particularly when it comes to your business’s curb appeal.
Walkways and sidewalks in disrepair don’t just look bad; they also send the message that your business isn’t well-maintained. If a potential customer walks over a broken path or a cracked sidewalk and sees that your business doesn’t seem to care enough to replace it, they may wonder what other issues they might run into while visiting.
To ensure your walkways and sidewalks are tip-top, you can hire a contractor or do the work yourself. After all, it’s an easy fix that will only take a few hours to complete.
Keep the Exterior Clean
If there’s one thing all business owners should know, it’s that a tidy business exterior is extremely important. After all, a dirty facade gives off a shabby and unkempt vibe – which is the last thing any business owner wants.
Instead, a clean facade shows that your business has pride in its appearance and is well-maintained and cared for. After all, if a business is clean and organized inside, then it’s likely that they’re paying the same attention to the product or service they offer.
Given that it doesn’t cost much to keep your exterior clean, this is something that every business should be doing, no matter the circumstances. Of course, keeping your exterior clean is easier said than done. You must constantly be vigilant, sweeping away dirt and debris as soon as they appear.
Not only do customers assess your quality by your presentation, business cleanliness is at the top of the list for high-end buyers.
Improve Your Landscaping
Landscaping is a great way to improve your curb appeal, especially if your business is located in an outdoor shopping district. After all, well-maintained, vibrant plants and shrubs can be an excellent addition to any street, helping to bring attention to your place of business.
However, when it comes to improving your landscaping, don’t try to make changes all at once. Always aim to be mindful of cost in relation to return. Instead, start small by adding a few well-placed plants, shrubs, or flowers.
You can also replace dead or dying flowers if they are on your property. Of course, you don’t have to have a large garden to improve your landscaping; a few small pots or plants can go a long way.
Interchange Season Decor
Changing how your business looks throughout the year can be a fantastic way to boost its curb appeal – mainly if you’re located in a shopping district with a high volume of foot traffic. You can start by swapping out your regular signage for seasonal signs.
This is a great way to bring attention to special deals or sales you’re hosting during specific seasons. You can also change up the decorations inside your store to bring a bit of the season to your business.
Changing up your storefront is a great way to draw attention to your business, especially if you’re trying to get noticed when there’s a lot of competition in the area. It can also help you to attract high-end buyers.
Add A Little Plant Magic
There’s no doubt that having plants in and around your store is a great way to boost its curb appeal and increase your return on investment. However, you don’t have to stop with a few potted plants on the sidewalk.
You can add more plants to your store by adding them inside. Of course, this might seem like a strange choice. Still, there are many benefits to bringing plants indoors:
It cleans your air, making your store healthier for customers, employees and plants are a natural distraction for nerves and anxiety, and they can make your store feel warmer and inviting.
With all of these benefits, it’s clear that adding plants indoors is a great way to improve your curb appeal. Plants can also be inexpensive, so there’s no excuse not to add them to your store.
How to Improve Curb Appeal & Why It’s Important for Your Business
Boosting your business’s curb appeal is about investing in your space and caring about how your business is presented to the world. If you ignore issues like dirty exteriors and unkempt landscaping, your business sends the message that you don’t care enough to improve it.
However, when you improve curb appeal, you’re showing customers that you have pride in what you do and that you care about their experience. If you follow these quick and easy tips, you can see an improvement in your business’s curb appeal.
All these things matter if you want to sell or buy a business. Speaking of business real estate contact Fusion Advantage for help.